Milexia

From 18 to 200 m²: a custom modular stand design concept for Milexia and their partners.

In November 2023, at the Heavent trade show in Paris, dedicated to event creation, we had the opportunity to meet Milexia, a distributor of electronic components and scientific instrumentation. Our discussions allowed Milexia to discover our vision of stands that are both sustainable and aesthetically appealing. This led to Milexia entrusting us with the mission of creating a custom modular and reusable stand, intended for various European trade shows.

Stands from 18 to 200 m² installed at dozens of industrial trade shows across Europe

Regardless of the event or stand size, it was essential for the company that their brand be immediately recognizable, through consistent branding and a strong visual identity.

As a distributor, Milexia relies on a broad network of local, European, and global partners to offer a wide range of products adapted to market-specific needs.

To further strengthen these collaborations, Milexia chose to participate in trade fairs and professional exhibitions alongside its partners. Thus, each exhibition stand setup at various events was designed to provide a space tailored to each partner’s specific needs.

The ‘Milexia kiosks’: custom-designed modular reception and workspaces

To provide reception areas that meet the specific needs of each supplier while maintaining a coherent stand design, we developed modular kiosks, which are easily adaptable and ensure a dedicated space to capture the public’s attention and welcome visitors.

Each kiosk can integrate various practical elements, such as a laptop stand, a 42-inch screen, a secure storage space, a double document holder for easy access to brochures, an illuminated display case, a fabric for graphic printing, and a showcase to present products. A notable detail: the showcase is mounted on a rail, allowing it to open like a drawer for easy product access.

Each stand with its own carbon footprint analysis

To facilitate well-considered choices, Pluo has developed a carbon analysis tool specifically designed for custom trade show stands.

This tool helps identify the main sources of CO2 emissions during stand construction and enables collective decision-making to reduce these emissions as much as possible, in line with defined sustainability goals.

Committed to a sustainable approach, Milexia has used this tool for each of their stands.

Milexia at the Electronica trade show: focus on the largest stand setup

The Electronica trade show in Munich is the highlight of the year for the European electronics industry, and this is where Milexia deploys their largest stand, a 200 m² structure.

The stand layout and design include an upper floor, eight kiosks for partners, open and private discussion areas, a demonstration space, a bar, a gaming zone, and a storage room with a cloakroom.

And the other stands…

Regardless of the stand size at other trade shows, Milexia’s exhibition stands always maintain their signature look: the visual identity of Milexia and the structural elements used at the Electronica show make them instantly recognizable.

Our meeting with Milexia in 2023 marked the beginning of a strong collaboration. We would like to extend our gratitude to the Marketing France Europe department as well as to the local offices in Europe, with whom we will collaborate depending on the various trade show locations.