An impactful custom stand at Batimat? A stepping-stone for french ambitions

The Belgian family-owned company, PIERRET, is recognized for its expertise in the design and custom manufacturing of high-quality doors and windows. To expand its presence in France and strengthen ties with key industry players, Batimat—the largest trade show dedicated to construction professionals—was the ideal opportunity! A must-attend professional event in the world of trade fairs and exhibitions in France.

A stand layout designed for interaction and discovery

A true reflection of the brand's values, the stand layout was designed to be warm and welcoming. This configuration allows visitors to discover and test the displayed products.

The space, very bright, harmoniously combines wood with natural elements. The discussion areas, designed to be open, facilitate direct interaction with the products.

To ensure this openness and a warm welcome, special attention was given to transparent materials and lightweight metal supports. These are essential elements that highlight the products while preserving a visually airy design.

A technical stand combining custom design and modularity

Showcasing heavy products like doors and frames while making them easy to handle required an in-depth technical study. Our technical development office, responsible for this study, ensured that every product was perfectly integrated, resulting in a flawless setup that reflects Belgian quality, a true trademark of Pierret.

While part of the stand was built with modular materials (flooring, modular structure, storage area, etc.), the section dedicated to product presentation required more robust constructions, made of metal or wood, all designed entirely to measure.

Product integration and installation were carried out hand in hand with Pierret’s technical team.

A technical stand combining custom design and modularity

Showcasing heavy products like doors and frames while making them easy to handle required an in-depth technical study. Our technical development office, responsible for this study, ensured that every product was perfectly integrated, resulting in a flawless setup that reflects Belgian quality, a true trademark of Pierret.

While part of the stand was built with modular materials (flooring, modular structure, storage area, etc.), the section dedicated to product presentation required more robust constructions, made of metal or wood, all designed entirely to measure.

Product integration and installation were carried out hand in hand with Pierret’s technical team.

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Pierret and Pluo: A partnership that began 20 years ago…

Together, we have helped shape Pierret’s trade show presence, evolving alongside product developments and marketing goals. We’ve been together at Batibouw in Belgium and Batimat in Paris. And for regional trade shows, we designed and developed a modular and reusable exhibition stand concept, easy to assemble and disassemble by Pierret’s own team.

A big thank you to Pierret for their trust and collaboration!